Communications and Marketing Strategy

Ok, sunshine. Whether you’re looking for communications and marketing strategy, social media planning or some simple copy writing, I’m your gal. Having a solid communications presence, both online and in-person is beyond important in today’s business environment. According to profitworks.ca communications and marketing allows your business to, “communicate your message and engage customers and potential customers through a number of mediums”, and by doing so sending people to your product or service, thus driving sales.

Everyone has a side hustle, or some magician behind the scenes making them look amazing. So, we need to make sure you stand out from the rest, so people know you’re the best choice!

Well, that’s all well and great Alana. How can YOU help?

Excellent question! If you’ve looked elsewhere on Everyday Confidence, you know I’m all about helping folks own and nurture their confidence, whether it’s in their business or wherever they you need it.

Here’s how I can help you with communications and marketing strategy, specifically.

Want a comprehensive communications plan that you so desperately need? I’ll give you:
  • A SWOT analysis of your current communications plan
  • A competitor analysis and areas for growth
  • Key messages to use throughout your online and in-person presence
  • A communications and marketing strategy to drive sale throughout your launch, quarter or whole year
  • SMART goals and the tactics you need to reach them
  • And so much more!

Want to build your online following, or increase your sales through bomb social media ads & content? I can:
  • Provide you with a social media audit of where your social media stands versus your competitors
  • Devise a social media content strategy and recommendations to help your business grow online
  • Create social media content calendars for you
  • Create and run social media ad campaigns across different social and search platforms
  • Provide reporting and analysis on campaign success

Looking to increase your media coverage? Better yet, want influencers and bloggers to talk about your awesome product or service. I teach you how to:
  • Tell a story that provides value to journalists and their audience, while still making you, and your business the star of the show
  • Come up with an integrated PR and influencer marketing strategy that will keep you top of mind across different platforms
  • How to pitch media, and actually get coverage
  • Pitch influencers and how to work with them
  • Build and negociate influencer contracts
  • Report on public relations and influencer marketing initiatives, and how it differs from traditional marketing

Let’s get your side hustle, business or personal brand out there! You’ve got this, sunshine!

Shoot me an email, and I’ll be happy to help you get started.