They aren’t as big and scary, or woo-woo as the big, centred and italicized font might suggest. Affirmations are tools we can use in our lives every day to help nurture and build our confidence, so when we’re in scary scenarios where we’re experiencing self-doubt, the confidence part of our brain kicks in and reminds us of all the things that make us wonderful and unique.

The Power of Affirmations


Seriously! There is science involved here! cites a study done where there were two groups of participants taking a difficult test. The first group practiced “self-affirmation” before the test, and the second group did not. The first group performed better on the test, despite the “threat” of the test being the same for both groups. So, imagine the power of using affirmations regularly before a big event!

You could do well enough on a pitch, or you could knock it out of the park.

You could be writing a new business plan, or you could create an inspiring document that helps you have your best year yet.

Sounds exciting, right?

Here are a few examples of affirmations:

  • I am confident in my decisions
  • I am building a successful business
  • I love my bold and unique fashion sense
  • I am exactly where I need to be
  • I radiate love and success

If you’re thinking, dude. Those are super corny.

That’s negativity talking!

These affirmations can be powerful when used properly.

And while they might not be Pulitzer prize winning statements, they are going to nurture your confidence if they’re used regularly. 

What does properly and regularly mean!?

OK, so, this means repeating an affirmation to yourself for approximately five minutes each day, at least three times a day. Meaning, out of all 1440 minutes in each day, 15 minutes to practice the power of affirmations isn’t all that much, right? Especially if it’s going to help you in the long run!

If you’re still skeptical, that’s fair. However, it’s always worth it to try! Feel free to pick one of the five positive affirmation above (or being super fancy and make one of your own), practice saying it for five minutes a day, three times a day for a week and let us know how it goes. You’ve got this, boo!


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