With everything that’s been going on, I wanted to share a story about that time I secured coverage on the CBC.
To set the stage, I’ve already explained to you what public relations actually are. So, you know that it comes in many forms and is currently evolving. That’s why this story is such a big deal to me.
I’ve been in PR for 5 years, and in that time, I’ve done my fair share of media relations. When I worked at a PR agency it was a daily task (most days). So, when I transitioned into my new role and I quickly stepped out of PR and into marketing, I felt like I lost a bit of mojo in my PR outreach game.
Fast forward six months when I needed to reach out to CBC for a podcast pitch, which is a pretty big deal being THE MAJOR NATIONAL RADIO BROADCASTER. Queue the anxious feels.
As I’m wrote the pitch I was faced with major writers block. I felt un-inspired and my confidence seemed to have taken a sabbatical. But, I kept at it, and I ended up writing a dynamite pitch. I then emailed it the right contact and I felt right chuffed about myself.
✅ And then I send one follow-up.
✅ Then two.
The silence seemed to be ongoing, and I started feeling disappointed in myself, especially being out of the game for a while.
And then, out of the blue, the person responds asking to book an interview based on the story idea I had originally pitched! Talk about a big win! 🙌🏿🙌🏻🙌🏽🙌🏾 I couldn’t believe I’d secured coverage on the CBC! What?!?!
What made the pitch so special? Well, my secret to success here was breaking down the story in a way that was easy for the journalist to pitch it to their team or producer.
Journalists are overworked and underpaid a lot of the time. Media is shrinking, and so, anything you can do to make it easier on them is not only really nice, but it can help bump your chances up in getting coverage.
(But you should totally do this just to be nice. Seriously)
With everything going on, I share this as a reminder of how important it is to celebrate your wins (no matter how big or small they may be). Everyone is having a tough time right now, and we’re feeling every single feel there is.